Details: AEG is the world’s largest owner of sports teams and sports events. Under the AEG Live brand, it is the world’s second largest presenter of live music and entertainment events after Live Nation.

The project in 2016 was a CPI communication campaign with postcard announcements and a custom benefit guide.

The Results: A printed open enrollment postcard to announce when employees needed to take action, and a benefit guide to help guide employee health benefit decisions.