ACADIA Pharmaceuticals 2017 Communications Campaign


ACADIA is a pharmaceutical company with corporate offices in Princeton, New Jersey, focused on improving the lives of patients with CNS disorders such as Parkinson’s.

Their 2017-2018 communications campaign consisted of a refresh to their custom benefit guide, a few audio/visual presentations to explain benefits electronically, some animated videos for onboarding and open enrollment, a poster to announce open enrollment, and a e-reader flipbook for their employee handbook.


We mapped out a new campaign strategy around the “Live Healthy, Live Free, Enjoy The Ride” tagline which included a series of road trip and adventure images.

We wrote scripts for the audio presentations and animated videos, and designed and laid out multiple printed items tying it all together. In the end, we couldn’t be happier with the outcome of this project. It’s always great to work with the amazing human resources team at ACADIA.

Audio / Visual Presentation

Custom Benefits Guide

Animated Onboarding Video

Onboarding animation. I love it! I don't know how you're going to top this next year.

Susan Seaman, CBP
Susan Seaman, CBP
Associate Director, Benefits, ACADIA Pharmaceuticals Inc.

ACADIA Pharmaceuticals Employee Handbook

We create Employee Handbooks to provide employees with the information they need to become engaged and informed team members.